The Alchemists

We are a California based licensed direct importer, wholesaler and distributor. We have a unique portfolio of artisanal growers and producers. We represent small family owned producers that have a long history in winemaking, and a real respect for the environment. Our relationships with our producers and families are built on a foundation of transparency, integrity, respect and trust. Those values reflect everything we do together.​

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The Alchemists is a small family owned business based out of Half Moon Bay. Founded by owner Chris Nicola in 2020, a passionate lover of all things champagne, after almost three decades of working in the corporate worlds of retail fashion, financial services, advertising, entertainment, video games, and high tech industries.

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We love champagne and have been fortunate enough to taste thousands of champagnes over the years. We travel there as often as possible and we are privileged to know some of the most incredible people, houses and growers in Champagne. We feel it is one of the most beautiful wine regions in the world, with amazing people, history, architecture, culture, food and wine.​

We are 100% focused on Champagne.

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